iPhone Users - It's Not All Fun And Games, But It Mostly Is...
New stats from mobile gaming community Cellufun shed light on iPhone use
NEW YORK, NY (July 10, 2008) -
Cellufun, "the world's mobile playground," has just announced some interesting stats about iPhone users and their rabid consumption of data. Cellufun offers free, highly engaging games to over 5 million unique monthly users and serves over 70 million pageviews per month.
Cellufun made news with its virtual iPhone game last year during the launch of the first generation iPhone. Their "MobilePet myPhone" game allows players to care for an animated iPhone in a twist on the Tamagochi virtual pet, letting mobile users get in on the iPhone excitement without having to plunk down several hundred dollars. In the year since the launch of the myPhone game, the interest level has been staggering. During that span, 130,000 virtual iPhone pets have been created and have generated 6.5 million play sessions.
Of course, most of these pets were created by people who didn't buy an iPhone. But the public's fascination with the virtual iPhone is fitting given the context of actual iPhone users' gaming habits on Cellufun's site. According to Cellufun's analytical tools, which can sort users by which phone they use, the average iPhone user views four times as many pages per visit than other users. "Everyone talks about how iPhone users over-index on web browsing and other online activities," said Keith Katz, VP of Marketing at Cellufun. "This is true at Cellufun as well, but the scale is what's really extraordinary. The average Cellufun user views 15 pages per visit—already an impressive number considering the industry average is around 4—but the average iPhone user views an almost unheard of 65 pages per visit. And iPhone users are spending nearly 21 minutes per gameplay session, versus our average of 11 minutes. Clearly these people are comfortable exploring the web on their mobile devices at unprecedented levels."
Cellufun's analytical tools reveal even more interesting data. Since Cellufun games are available on just about every mobile phone out there, comparisons can be drawn on a global scale. Though the iPhone represents only a small fraction of a percent (0.21%) of global handsets, iPhone user traffic is over-represented in the Cellufun community by over 11 times that figure. "With the introduction of the speedier 3G iPhone, and the cheaper price, we are bracing ourselves for even more data hungry users to blitz our servers," remarked Katz.
Über Cellufun
Angesiedelt in New York, ist Cellufun eine der größten beweglichen Gemeinschaften in der Welt, in der Leute virtuelle Waren für Selbstausdruck gesellig sind, spielen Spiele und kaufen und und für Wettbewerbsvorteil gifting. Leute um die Kugel können auf die Cellufun Plattform in jedem beweglichen Netz, an irgendeinem Telefon und innen über 10 Sprachen zurückgreifen, um persönliche Avataras zu verursachen, zu konkurrieren, zusammenzuarbeiten, spezielle Gelegenheiten zu plaudern und zu feiern.
Cellufun Partner sind globale Marken und Mittelfirmen wie AOL und Gannet, zum der eingebrannten Unterhaltung und der kundenspezifisch angefertigten beweglichen Marketing-Lösungen zu liefern. Mit über 200 Million Monatsseitenansichten bietet Cellufun eine einzigartige Markegebäude Gelegenheit für die Mittel, Marketingspezialisten und Agenturen an, die suchen, ihre Reichweite zum dritten Schirm zu erweitern.
